Everyday AI Podcast – An AI and ChatGPT Podcast

EP 93: Revolutionizing Market Research with AI

Sep 1, 2023
Guest
Sidi Lemine
Sidi Lemine, CEO of Jade Kite, leads a market research agency merging traditional methods with AI. He dives into how generative AI is reshaping market research, discussing the challenges and advantages of synthetic respondents for consumer insights. Lemine emphasizes the importance of diversity in AI-generated data to avoid biases. The conversation also explores how startups can leverage AI advancements for effective market entry strategies while ensuring a deep understanding of customer behavior.
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INSIGHT

Traditional Market Research

  • Traditional market research involves surveys and focus groups, capturing conscious customer feedback.
  • This approach offers two main options: surveys (quantitative) and qualitative interviews (focus groups).
INSIGHT

Generative AI in Market Research

  • Generative AI helps analyze market research transcripts, providing key insights and summaries.
  • This speeds up analysis, especially with large volumes of text data, and helps maintain a big-picture view.
ANECDOTE

Manual Transcript Analysis

  • Many market research companies still manually read hundreds of pages of transcripts.
  • This traditional method is time-consuming, but some argue it allows for deeper thinking and analysis.
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