Shubh Sinha, CEO of Integral, brings rich insights into marketing data management. He delves into the complexities of data onboarding and compliance, shedding light on regulations like HIPAA and GDPR. The discussion highlights the importance of harmonizing consumer data while emphasizing the collaboration between data scientists and marketing teams. Shubh also contrasts strategies used by AI-native companies versus traditional firms in leveraging data science, pointing out the critical need for data quality to optimize marketing efforts.