Risk Management Show
93% of Companies Risk Data Breaches—Here’s Why
Apr 2, 2025
Shubh Sinha, co-founder and CEO of Integral, specializes in consumer data management for large enterprises. He discusses the shocking statistic that 93% of companies are at risk of data breaches, often due to misconceptions about compliance and privacy. Shubh elaborates on innovative frameworks like expert determination under HIPAA, which help balance usability and security. He also addresses the crucial need for organizations to integrate data management and compliance efforts to effectively combat evolving threats.
13:20
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Quick takeaways
- Effective consumer data management requires balancing data usage with privacy compliance to prevent costly breaches and maintain trust.
- Utilizing frameworks like expert determination under HIPAA can enhance data analysis capabilities while ensuring security and regulatory compliance.
Deep dives
The Role of Consumer Data Management
Consumer data management is crucial for enterprises seeking to leverage insights from consumer data while ensuring compliance with privacy regulations. Effective management involves balancing data usage and consumer privacy, where personalized advertising can actually enhance user experience if executed correctly. The ability to use data compliantly allows companies to create valuable insights, such as targeted advertisements that can directly benefit consumers, as seen with specific prescription ads. This demonstrates the importance of backend processes in generating positive outcomes while minimizing risks related to data breaches.
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