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Consumer data management is crucial for enterprises seeking to leverage insights from consumer data while ensuring compliance with privacy regulations. Effective management involves balancing data usage and consumer privacy, where personalized advertising can actually enhance user experience if executed correctly. The ability to use data compliantly allows companies to create valuable insights, such as targeted advertisements that can directly benefit consumers, as seen with specific prescription ads. This demonstrates the importance of backend processes in generating positive outcomes while minimizing risks related to data breaches.