Shelby Traynor, an expert in the crossover of gaming, creativity, and psychology, dives into the Tetris Effect and its fascinating implications. Learn how prolonged gaming can shape our dreams and enhance creativity through guided dreaming techniques. Discover the interplay between dreams and advertising ethics, especially in quirky marketing experiments. Shelby also touches on how pre-sleep thoughts can influence dream quality, opening a window to harnessing sleep for creativity and productivity.