In this episode, Shelby Torrence, Head of Marketing at Deliverect, shares three things the marketing team did differently to sign 14K establishments. They focused on continuous learning about their customers, amplified word-of-mouth through customer stories, and embraced a global-local approach with transparent budget distribution. The episode also covers personalizing content for the top of the funnel, leveraging customer stories, a successful 'hidden gems' contest, marketing efforts, scaling the team, and the importance of understanding partner needs.
