Episode 78: 3 Things Deliverect Did to Sign 14K Establishments with Shelby Torrence

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3 things Deliverect's marketing team did differently to sign 14K establishments:

(+ insider's tips from a martech buyer)

1. All marketers continuously learn about their customers

Each marketer at Deliverect:
- Sits in on sales calls
- Gives a demo to a prospect
- Sits in on CS onboarding calls
- Visits their customers (which is really cool if your customers are restaurants)

They take every opportunity to survey their buyers. E.g. everyone attending events gets questions to ask while in conversation with buyers.

2. Focus their campaigns on amplifying the customer's word-of-mouth

Deliverect created their category and had to do lots of education and awareness creation.

But restaurants don't really care about technology.

So, Deliverect involved their customers and buyers in content creation.

All their customer-facing teams keep an eye out for great stories. And their marketing team NEVER says no to a good story. They are there with the camera recording and distributing the stories worldwide.

3. Global-local teams

Delieverect sells to 30 countries and has local teams in 12.

But they don't take the usual top-down approach.

Their global team is actually comprised of people from several local teams. Budget distribution is transparent, and everyone participates in defining the local programs and campaigns.

And while they're performance-driven, even the wildest ideas are welcome. That's how they came up with the idea for Hidden Gems (an annual viral contest featuring atypical delivery foods and restaurants from 20 countries).


Connect to Shelby and learn more about Deliverect at:
https://www.linkedin.com/in/globalmktgpro/
https://twitter.com/GlobalMktgPro
https://www.deliverect.com/