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Shelby Bower

Works in a hospital system in the greater Chicago area, Rush Health Systems, as the first UX person in the whole 15,000 person health system. She works on the digital transformation team, bringing and improving virtual care to people.

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Apr 17, 2025 • 1h 4min

Navigating Change and Building Impact / Inside Service Design / Ep. #01​

Shelby Bower, the first UX professional at Rush Health Systems, discusses her pioneering role in enhancing digital transformation in healthcare. Nicole Bennett, lead service designer at Lairdall, shares insights on translating health tech products for the US market. Together, they explore the messy realities of service design, the power of storytelling in fostering collaboration, and the critical importance of stakeholder relationships. Their personal anecdotes reveal the emotional challenges and rewarding moments in navigating the complex healthcare landscape.