

Navigating Change and Building Impact / Inside Service Design / Ep. #01
Apr 17, 2025
Shelby Bower, the first UX professional at Rush Health Systems, discusses her pioneering role in enhancing digital transformation in healthcare. Nicole Bennett, lead service designer at Lairdall, shares insights on translating health tech products for the US market. Together, they explore the messy realities of service design, the power of storytelling in fostering collaboration, and the critical importance of stakeholder relationships. Their personal anecdotes reveal the emotional challenges and rewarding moments in navigating the complex healthcare landscape.
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Undercover Service Design in Healthcare
- Shelby Bauer works at Rush Health Systems, applying service design to improve virtual care access.
- She uses service design principles to build relationships with diverse stakeholders like doctors.
From Public Health to Service Design
- Nicole Bennett, lead service designer at Laerdal, stumbled into design through public health.
- She now works on translating a newborn heart rate meter product to the US market.
Defining In-House Success
- Success in in-house service design isn't just final implementation; early team alignment is key.
- Momentum and shared direction indicate progress, even before tangible results appear.