Sheena C. Howard

Dr. Sheena Howard, a full professor and founder of Power Your Research, shares insightful strategies for academics to gain media attention for their work. She explains how visibility can amplify citations and reach broader audiences. She advises women PhDs to assert their value and sets a $3,500 minimum speaking fee. With tips on negotiating and deciding when to accept unpaid gigs, Sheena emphasizes treating branding like a business. Also, she highlights the importance of owning a website for online presence and explains how her program helps academics monetize their expertise.

Dr. Sheena C. Howard, an academic branding expert, shares her experience of navigating job insecurity by building side hustles. She teaches faculty how to brand themselves for increased income, highlighting the importance of valuing personal talents and skills in establishing a successful business venture, despite facing challenges like divorce and single parenthood.