The Social Academic | Online Presence for Professors with Jennifer van Alstyne How to Get Media Attention For Your Research With Dr. Sheena Howard
Oct 19, 2022
Dr. Sheena Howard, a full professor and founder of Power Your Research, shares insightful strategies for academics to gain media attention for their work. She explains how visibility can amplify citations and reach broader audiences. She advises women PhDs to assert their value and sets a $3,500 minimum speaking fee. With tips on negotiating and deciding when to accept unpaid gigs, Sheena emphasizes treating branding like a business. Also, she highlights the importance of owning a website for online presence and explains how her program helps academics monetize their expertise.
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Media Boosts Research Reach
- Media coverage increases academic citations and reaches non-academic audiences.
- Sheena Howard emphasizes impact beyond academe as a key reason to seek publicity.
Set A $3,500 Minimum Fee
- Charge $3,500 for a one-hour speaking engagement if you have a master's or PhD.
- Do not pay to travel; treat the fee as compensation for prep, delivery, and follow-up.
Respond With A Rate And Boundaries
- Respond to invitations with a polite rate statement instead of automatically accepting low offers.
- Use boundaries and be prepared to walk away if the offer doesn't meet your criteria.
