Sheena Butler-Young

In this discussion, Sheena Butler-Young, BoF’s workplace and talent correspondent, unpacks the unique challenges managers face with Gen-Z employees in the fashion industry. Sheena highlights how Gen-Z's high expectations around remote work and salary are amplified by a labor shortage that grants them leverage. Unlike Millennials, this generation demands transparency and real communication over traditional sales tactics. The conversation also emphasizes the need for brands to understand these desires instead of relying on stereotypes.