The Debrief
Gen-Z’s Great Expectations
Jun 22, 2022
In this discussion, Sheena Butler-Young, BoF’s workplace and talent correspondent, unpacks the unique challenges managers face with Gen-Z employees in the fashion industry. Sheena highlights how Gen-Z's high expectations around remote work and salary are amplified by a labor shortage that grants them leverage. Unlike Millennials, this generation demands transparency and real communication over traditional sales tactics. The conversation also emphasizes the need for brands to understand these desires instead of relying on stereotypes.
26:06
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Quick takeaways
- Gen-Z professionals are leveraging a competitive job market to demand significantly higher salaries and flexibility in work arrangements.
- Fashion industry employers face challenges in balancing Gen-Z's expectations for rapid career advancement with the need for long-term business sustainability.
Deep dives
The Impact of Salary Demands on Hiring Practices
Entry-level and junior employees are increasingly demanding salaries that exceed traditional expectations, with up to 30% increases reported in common salary levels for new roles. This shift is attributed to a competitive job market fueled by low unemployment rates, allowing early career professionals to leverage their demands effectively. Executives in the fashion industry express concern that this trend may lead to long-term challenges, particularly if economic conditions change and they need to rein in compensation. The struggle becomes balancing the need for talent against the potential pitfalls of inflated salary expectations amidst economic uncertainty.
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