Shaun Neff

Shaun Neff, co-founder of Neff Headwear and branding wizard, illuminates his journey from selling beanies to partnering with stars like Kendall Jenner and Millie Bobby Brown. He shares insights into spotting breakout markets and building brands that resonate deeply with consumers. Neff emphasizes the importance of authenticity in celebrity partnerships, revealing how true enthusiasm outweighs financial incentives. With stories of launching innovative brands like Noise and rescuing Sun Bum, he showcases the power of storytelling in forging lasting brand connections.