Sharon Bollenbach

Leader of the City of Toronto team responsible for planning and delivering World Cup matches in Toronto, overseeing stadium upgrades, mobility planning and legacy initiatives for the city.

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Dec 4, 2025 • 17min

The making of a World Cup

Sharon Bollenbach, Toronto's World Cup planning leader, discusses the city's ambitious $150 million stadium upgrades and innovative mobility plans to accommodate thousands of fans. Jeff Harris, a Deloitte partner, dives into the economic implications, exploring how visitor spending can boost local businesses while questioning the true long-term benefits. Together, they provide insights into the challenges and excitement of hosting the historic World Cup across North America, touching on everything from infrastructure to potential economic gains.

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