Business Daily The making of a World Cup
Dec 4, 2025
Sharon Bollenbach, Toronto's World Cup planning leader, discusses the city's ambitious $150 million stadium upgrades and innovative mobility plans to accommodate thousands of fans. Jeff Harris, a Deloitte partner, dives into the economic implications, exploring how visitor spending can boost local businesses while questioning the true long-term benefits. Together, they provide insights into the challenges and excitement of hosting the historic World Cup across North America, touching on everything from infrastructure to potential economic gains.
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Toronto's Stadium 'Glow Up'
- Sharon Bollenbach describes upgrading Toronto's BMO Stadium with temporary seating to meet FIFA's 45,000 minimum capacity requirement.
- She frames the project as a detailed, time-sensitive effort to add north and south-end seating and meet FIFA standards.
Plan Mobility Early To Avoid Gridlock
- Sharon Bollenbach says cities must prioritise mobility planning early to avoid gridlock during mega-events.
- She recommends boosting public transit, extending service hours, and promoting walking, rideshare and bike-share options.
Economic Impact Is Larger Than Direct Spend
- Jeff Harris estimates Canada will spend about C$1.9 billion on planning, hosting and experiences around the World Cup.
- He forecasts that spending could catalyze C$3.8 billion in economic output and support around 24,100 jobs.