Shanice Gandhi

Shanice Gandhi, Commercial Director at Moss Properties, shares her insights on the challenges facing estate and letting agents today. She emphasizes the importance of innovative marketing strategies, like agent-led video content, to stand out in a crowded market. Recruitment troubles weigh heavily on her as she points out the industry's struggles with attracting quality talent. Shanice also discusses the transformative role of virtual assistants in scaling operations and the value of investing time in staff training for long-term benefits.