Letting & Estate Agent Podcast My 2 biggest problems as an Estate and Lettings boss - Ep. 2373
Oct 31, 2025
Shanice Gandhi, Commercial Director at Moss Properties, shares her insights on the challenges facing estate and letting agents today. She emphasizes the importance of innovative marketing strategies, like agent-led video content, to stand out in a crowded market. Recruitment troubles weigh heavily on her as she points out the industry's struggles with attracting quality talent. Shanice also discusses the transformative role of virtual assistants in scaling operations and the value of investing time in staff training for long-term benefits.
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Market The Brand Not Just Listings
- Marketing is more than listings; it's about how you present your brand and differentiate from competitors.
- Shanice warns agents must show landlords and vendors they're not just posting on Rightmove to win trust.
Use Agent-Led Lifestyle Video
- Do create agent-led lifestyle video content to help viewers picture themselves living in the property.
- Shanice films with two team members capturing multiple angles and lifestyle details to sell the experience.
Recruitment Is Most Of The Job
- Recruitment is the largest hidden part of running an agency and shapes service quality.
- Shanice notices you're always subconsciously recruiting by observing good service elsewhere.