Shain Shapiro

Founder and chairman of economics consultancy Sound Diplomacy, founder and director of the global nonprofit Center for Music Ecosystems and author of This Must Be The Place: How Music Can Make Your City Better. Pioneer in the work of music cities and music ecosystem policy.

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Jul 10, 2025 • 24min

Shain Shapiro, "This Must Be the Place: How Music Can Make Your City Better" (Watkins Media Limited, 2023)

Shain Shapiro, founder of Sound Diplomacy and author of 'This Must Be the Place,' discusses the transformative power of music in urban development. He explores how music can reshape cities, improve community well-being, and influence public policy. Shapiro shares insights on integrating music into urban planning and the challenges faced by local musicians, advocating for more intentional support for music scenes. He emphasizes that a holistic approach can revitalize communities and enhance their cultural landscapes, making them vibrant places to live.

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