Shain Shapiro, "This Must Be the Place: How Music Can Make Your City Better" (Watkins Media Limited, 2023)

This Must Be the Place: How Music Can Make Your City Better (Watkins Media Limited, 2023) explores how music can make cities better. This Must Be the Place introduces and examines music's relationship to cities. Not the influence cities have on music, but the powerful impact music can have on how cities are developed, built, managed, and governed. Told in an accessible way through personal stories from cities around the world--including London, Melbourne, Nashville, Austin, and Zurich--This Must Be the Place takes a truly global perspective on the ways music is integral to everyday life but neglected in public policy. Arguing for the transformative role of artists and musicians in a post-pandemic world, This Must Be The Place not only examines the powerful impact music can have on our cities, but also serves as a how-to guide and toolkit for music-lovers, artists, and activists everywhere to begin the process of reinventing the communities they live in.

Shain Shapiro is one of the world’s leading music and cultural policy thinkers. He is the founder and chairman of economics consultancy Sound Diplomacy, founder and director of the global nonprofit Center for Music Ecosystems and author of This Must Be The Place: How Music Can Make Your City Better. Shain has pioneered the work of music cities and music ecosystem policy, where music is written into how cities and places plan and invest in their future.

Alex Hallbom is a Registered Professional Planner in British Columbia, Canada. He sits on the editorial board of Plan Canada, the professional publication for planners in Canada.

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