Shadi Bakour

Shadi Bakour, co-founder and CEO of PATH, is on a mission to eliminate single-use plastic bottles with his innovative refillable aluminum bottled water brand. He recounts how a brainstorming session in a CVS parking lot sparked the idea. Shadi discusses the health and environmental benefits of using aluminum, the potential of a refillable economy, and how purpose-led businesses attract investments. With a goal to eliminate 10 billion plastic bottles, he highlights the shift in consumer behavior toward sustainability as a long-term trend.