Seth Sivak
Former head of the Boston Studio for World of Warcraft at Blizzard. He is currently consulting, advising, and writing the Boss Battles blog about leadership, product, and entrepreneurship.
Best podcasts with Seth Sivak
Ranked by the Snipd community
Jul 31, 2025 • 1h 16min
World of Warcraft's Seth Sivak Tips the Dealer
Seth Sivak, VP Development for World of Warcraft at Blizzard and former founder of Proletariat, dives into the gaming world, sharing his insights on why games often fail to find their audience. He emphasizes the importance of building hype pre-launch and discusses securing $20M for Spellbreak. Seth advocates for early testing over polish, revealing how releasing a graybox version can lead to valuable player feedback. His journey from Zynga to Proletariat showcases the evolution of game development and the challenges of marketing in a competitive landscape.
Jul 7, 2025 • 1h 16min
294. Product Managing Game Studio Culture with Seth Sivak (ex-World of Warcraft Boston Studio Head)
In this conversation, Seth Sivak, former head of the Boston Studio for World of Warcraft and now a consultant, shares his journey in the gaming industry. He discusses the critical role of culture in startups and how it influences product market fit. Seth emphasizes the need for intentional leadership to shape a positive company culture, particularly during growth phases. He highlights cultural onboarding, team dynamics, and the lessons learned from navigating challenges like layoffs, all while advocating for regular assessments to ensure alignment and success.
