Selma Dawelbeit

Founder and CEO of Syswell Consulting and a Lean Six Sigma Black Belt who advises businesses on process-first improvements and diagnostic tools like the 5 Whys.

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Oct 14, 2025 • 11min

5 Whys in 15 Minutes: How to Fix the Real Problem in Your Business

Selma Dawelbeit, Founder and CEO of Syswell Consulting and a Lean Six Sigma Black Belt, dives into the transformative power of the 5 Whys. She reveals how most business issues are due to flawed processes, not people, and shares real-life stories about overcoming cash flow challenges and proposal delays. Selma warns against blindly applying AI to broken systems and provides a quick guide for running a 15-minute 5 Whys session. Her key takeaway? Prioritize process optimization before introducing technology for lasting solutions.

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