Sebastian Borggrewe, a CPTO at Product Masterclass, shares his expertise on the shift from project-based to product-focused organizations. He discusses the challenges faced in this transformation, like overcoming emotional attachments in decision-making and prioritizing customer needs. The conversation reveals how collaboration across departments enhances product development and communication, while also addressing team alignment and management buy-in. Listeners will gain insights into the essential mindset changes required for successful transformation in their companies.