In this engaging discussion, Roy Whitten, a Chief Executive Coach, and Scott Roy, CEO of the Whitten and Roy Partnership, explore the innovative concepts in their new book, Decision Intelligence Selling. They share their transformative journey from traditional sales to a focus on empathy and ethics. The duo discusses how decision intelligence can foster genuine connections and informed decision-making in sales. They also delve into the power of ethical sales practices in driving social change, emphasizing community well-being over mere profit.