Scott Purdy

Media strategy leader at KPMG US who co-authored the firm's study on content spend and business models in media; guest to discuss trends in content investment, sports rights, and creator-driven models.

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Sep 26, 2025 • 32min

Where the Money Is Spent in Hollywood and How It's Changing

Scott Purdy, a media strategy leader at KPMG, joins to discuss a revealing study on Hollywood's staggering $210 billion content spend. They explore the significant shift towards user-generated content, sports rights, and performance-based payment models. Scott highlights how creators are emerging as vital pipelines for IP into studios, while emphasizing the importance of data in shaping content strategy. As Hollywood faces disruption, he advocates for innovation and strategic partnerships to drive growth and efficiency.

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