The Town with Matthew Belloni Where the Money Is Spent in Hollywood and How It's Changing
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Sep 26, 2025 Scott Purdy, a media strategy leader at KPMG, joins to discuss a revealing study on Hollywood's staggering $210 billion content spend. They explore the significant shift towards user-generated content, sports rights, and performance-based payment models. Scott highlights how creators are emerging as vital pipelines for IP into studios, while emphasizing the importance of data in shaping content strategy. As Hollywood faces disruption, he advocates for innovation and strategic partnerships to drive growth and efficiency.
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Content Spend Is Broader Than You Think
- KPMG counts a wide range of content spend, not just Hollywood productions.
- Including sports, music, and creator revenue pushes total to about $210 billion and growing since 2020.
Strong Growth, Then A Slowdown
- Total content growth averaged ~10% annually since 2020, but growth slowed to ~4% in the last two years.
- The moderation reflects a reallocation of budgets and a maturing market.
Sports Rights Are Eating Budgets
- Sports rights are a growing share of total content spend and often command high single-digit growth.
- That reallocation means less budget for some professionally produced entertainment content.