Scott Porch, founder of Big IP, has a dynamic background in law and journalism, now transforming the podcast landscape. He discusses the significant role podcasts played in the 2024 US presidential election and the tough monetization hurdles for indie podcasters. Scott shares his strategies for audience growth, the intricacies of podcast ad contracts, and the potential of paid subscriptions. He also dives into effective content creation on platforms like YouTube, balancing engagement with revenue, and the unique challenges faced by nonprofits in podcast advertising.

Scott Porch, founder of Big IP, discusses the changing landscape of podcasting and the shift towards monetization through memberships and events. He emphasizes the need for podcasters to act as influencers and diversify revenue streams. Topics include podcast production, challenges, AI impact, and monetization strategies in the industry.