The Business of Content with Simon Owens
How Scott Porch helps podcasters grow and monetize their audiences
Jan 13, 2025
Scott Porch, founder of Big IP, has a dynamic background in law and journalism, now transforming the podcast landscape. He discusses the significant role podcasts played in the 2024 US presidential election and the tough monetization hurdles for indie podcasters. Scott shares his strategies for audience growth, the intricacies of podcast ad contracts, and the potential of paid subscriptions. He also dives into effective content creation on platforms like YouTube, balancing engagement with revenue, and the unique challenges faced by nonprofits in podcast advertising.
59:41
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Quick takeaways
- Podcasts significantly influenced public opinion during the 2024 US presidential election, showcasing their growing role in political communication.
- Small to mid-sized podcasters often struggle with monetization due to advertising network thresholds, necessitating assistance for audience growth and revenue generation.
Deep dives
Impact of Podcasts on Political Influence
Podcasts played a significant role in shaping public opinion during the 2024 US presidential election. With numerous deals signed in the podcast industry, it became evident that podcast platforms have become essential for political communication and voter engagement. The pervasive presence of podcast clips on social media platforms such as YouTube and TikTok has further amplified their influence, making it increasingly challenging for smaller podcasts to stand out. Despite this growth, many small to mid-sized podcasters still struggle to monetize their content effectively.
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