Scott Kennedy

Scott Kennedy, VP of Digital Strategy & Analytics at Franklin Sports, shares his journey from unpaid intern to e-commerce leader. He discusses the booming popularity of pickleball and how Franklin Sports is capitalizing on this trend. The conversation dives into the transformative power of AI in e-commerce, emphasizing its role in demand forecasting and marketing strategies. Kennedy also touches on the challenges of making data accessible for non-technical teams, offering insights into the future of AI integration in sports analytics.