Beyond The Shelf

How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy

9 snips
Apr 15, 2025
Scott Kennedy, VP of Digital Strategy & Analytics at Franklin Sports, shares his journey from unpaid intern to e-commerce leader. He discusses the booming popularity of pickleball and how Franklin Sports is capitalizing on this trend. The conversation dives into the transformative power of AI in e-commerce, emphasizing its role in demand forecasting and marketing strategies. Kennedy also touches on the challenges of making data accessible for non-technical teams, offering insights into the future of AI integration in sports analytics.
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ANECDOTE

Scott's Internship to Job Anecdote

  • Scott Kennedy started with an unpaid internship at Rawlings Sporting Goods but quickly got hired due to being the only intern with a degree.
  • He canceled his planned summer umpiring gigs because of the job offer.
INSIGHT

Franklin Sports' Market Strategy

  • Franklin Sports is best known as the official batting glove of Major League Baseball.
  • They leverage major sports league licenses and wide distribution to place products everywhere.
ADVICE

Rapid Integration for New Platforms

  • To adopt new platforms, re-architect integration pipelines quickly to connect systems and push data.
  • Retailers expect fast system adaptation to onboard new channels and comply with content submission rules.
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