Beyond The Shelf How AI & Data Are Transforming Sports E-Commerce – with Franklin Sports' Scott Kennedy
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Apr 15, 2025 
Scott Kennedy, VP of Digital Strategy & Analytics at Franklin Sports, shares his journey from unpaid intern to e-commerce leader. He discusses the booming popularity of pickleball and how Franklin Sports is capitalizing on this trend. The conversation dives into the transformative power of AI in e-commerce, emphasizing its role in demand forecasting and marketing strategies. Kennedy also touches on the challenges of making data accessible for non-technical teams, offering insights into the future of AI integration in sports analytics.
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Scott's Internship to Job Anecdote
- Scott Kennedy started with an unpaid internship at Rawlings Sporting Goods but quickly got hired due to being the only intern with a degree.
- He canceled his planned summer umpiring gigs because of the job offer.
Franklin Sports' Market Strategy
- Franklin Sports is best known as the official batting glove of Major League Baseball.
- They leverage major sports league licenses and wide distribution to place products everywhere.
Rapid Integration for New Platforms
- To adopt new platforms, re-architect integration pipelines quickly to connect systems and push data.
- Retailers expect fast system adaptation to onboard new channels and comply with content submission rules.