Sav (SmileShield)

Sav, the founder of SmileShield, shares insights on gamifying dental care with an app designed to engage families in brushing habits. He discusses partnerships with private dentists and the exciting prototype's launch. The conversation touches on building a subscription model to generate revenue, while Simon challenges him to devise creative marketing strategies, like a sponsored toothbrush-bike stunt. This playful approach aims to make dental care fun and accessible, proving that innovation can thrive even in traditional fields!