Join Sarah Salter, Global Head of Innovation and Platforms at Wavemaker, as she shares her expertise on harnessing AI, AR, and VR to transform brand engagement. With over 15 years in the industry, Sarah emphasizes the importance of setting clear KPIs to tackle real business challenges. She discusses innovative campaigns from brands like L’Oréal and Dove, the rise of gaming in marketing, and the lessons learned from the NHS's COVID response. Sarah also highlights the need for collaboration and inclusivity in navigating the fast-paced tech landscape.