Tech Talks Daily
3195: How Wavemaker is Driving Innovation with AI and Immersive Tech
Mar 1, 2025
Join Sarah Salter, Global Head of Innovation and Platforms at Wavemaker, as she shares her expertise on harnessing AI, AR, and VR to transform brand engagement. With over 15 years in the industry, Sarah emphasizes the importance of setting clear KPIs to tackle real business challenges. She discusses innovative campaigns from brands like L’Oréal and Dove, the rise of gaming in marketing, and the lessons learned from the NHS's COVID response. Sarah also highlights the need for collaboration and inclusivity in navigating the fast-paced tech landscape.
34:47
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Quick takeaways
- Effective innovation requires a focus on solving real business challenges with clear KPIs to measure success and impact.
- Diversity within teams is essential for fostering creativity and creating products that resonate with a wide range of consumers.
Deep dives
Harnessing Innovation for Measurable Results
Successful innovation requires focusing on solving real business problems with clear and measurable outcomes. Companies often get distracted by the excitement of new technology without considering how it delivers value. To drive practical results, organizations should start with audience research and design methodologies, setting clear KPIs to track progress. By using A/B testing and measuring impacts, brands can validate the effectiveness of innovative technologies like augmented reality in enhancing consumer engagement.
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