Sarah Federman

Sarah Federman, an Assistant Professor at the University of Baltimore, dives into how companies reconcile their legacies tied to historical transgressions like slavery and the Holocaust. She highlights the moral imperative of addressing these wrongs, even without legal repercussions. Federman shares case studies of firms that have embraced transparency and apologized, illustrating the power of genuine engagement with affected communities. By confronting their pasts, companies can enhance employee morale and build stronger brand identities in today's socially conscious marketplace.