Sara Mitzner

Sara Mitzner, VP of Brand Marketing at AS Beauty Group and a seasoned expert in marketing to older women, discusses the untapped opportunities within this demographic. She highlights their brand loyalty and higher disposable income, urging marketers to shift their focus toward Gen X women. The conversation touches on overcoming e-commerce fears, effective engagement strategies on platforms like Facebook and Instagram, and the significance of authenticity in marketing. Mitzner underscores the power of personal recommendations and the need for innovative retail methods to enhance brand connection.