Sara Eriksson, a circular business models expert at H&M Group, teams up with Chloe Holland from the Ellen MacArthur Foundation to discuss innovative strategies in fashion. They dive into the Fashion ReModel initiative, exploring how brands embrace resale, rental, and repair to keep clothes in circulation. The duo highlights H&M's resale platform, Sellpy, addressing the challenges of shifting to circular models in a linear economy. They also touch on the critical role of policy and finance in scaling these sustainable practices.
