How H&M Group is exploring circular business models in The Fashion ReModel

How do we keep clothes in use at their highest value and make money without having to make new clothes? In this episode of The Circular Economy Show, we explore the Ellen MacArthur Foundation’s demonstration project, the Fashion ReModel, and hear from one of its participants: H&M Group.

Pippa is joined by Chloe Holland from the Foundation’s fashion team to discuss how The Fashion ReModel participants are working to scale circular business models like resale, rental, repair, and remaking. We also hear from Sara Eriksson, Business expert, Circular business models at the H&M Group, a participant of The Fashion ReModel.

Listen to this episode to hear about: 

• The ambitions of The Fashion Remodel, including how its participants are embracing the long-term strategic advantages of circular business models
• Sellpy, the H&M Group resale platform
• Some of the challenges of applying circular economy principles to fashion in a linear economy 
• The role of policy and finance in making circular business models commercially viable at scale

Find out more about the Ellen MacArthur Foundation’s The Fashion ReModel.

If you enjoyed this episode, please leave us a review or a comment on Spotify or YouTube. Your support helps us to spread the word about the circular economy.