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Sanjana Parulekar
Senior Vice President of Product Marketing for AI at Salesforce, responsible for product strategy and marketing for AI initiatives including Agent Force and Data360.
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Dec 11, 2025
• 44min
Salesforce Scaling Agentforce in the Enterprise
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Sanjana Parulekar, Senior VP of Product Marketing for AI at Salesforce, dives deep into scaling Agent Force within enterprises. She discusses the importance of preparing unstructured data for AI, emphasizing the role of Data360 and rapid pilot deployments like William-Sonoma's. The conversation explores clever integration through MuleSoft, balancing deterministic workflows with LLM creativity, and overcoming change management hurdles. Sanjana also shares insights on voice agents and how businesses can optimize operations, leading to significant productivity gains.
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