Tech Disruptors Salesforce Scaling Agentforce in the Enterprise
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Dec 11, 2025 Sanjana Parulekar, Senior VP of Product Marketing for AI at Salesforce, dives deep into scaling Agent Force within enterprises. She discusses the importance of preparing unstructured data for AI, emphasizing the role of Data360 and rapid pilot deployments like William-Sonoma's. The conversation explores clever integration through MuleSoft, balancing deterministic workflows with LLM creativity, and overcoming change management hurdles. Sanjana also shares insights on voice agents and how businesses can optimize operations, leading to significant productivity gains.
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Hype To Hard Lessons
- Scaling AI agents exposed deep data and workflow complexities that enterprises underestimated.
- Sanjana Parulekar says these hidden issues became the main blockers for production deployments.
Activate Unstructured Data Fast
- Make unstructured data AI-ready by virtualizing it without forced movement.
- Use tools like Data360 to activate PDFs, images, and other files quickly for agents.
Keep Context With Metadata
- Preserve context (images, metadata) when ingesting unstructured files for agents.
- Enrich content with metadata so agents can reason about underlying images and documents.