Sangeeta Chakraborty

Sangeeta Chakraborty, former CRO of Miro and early-stage investor, shares her innovative approach to go-to-market strategies. She argues for embracing product thinking over rigid processes, emphasizing continuous iteration and customer engagement. Sangeeta discusses the outdated notion of 'post-sales' and advocates for a customer success model. The conversation also dives into leadership shifts, talent evaluation beyond conventional metrics, and the importance of a collaborative culture in startups. Her insights promise to reshape how companies approach revenue and customer relationships.

Sangeeta Chakraborty, CRO of Miro and a pioneer in customer success, dives into the evolving landscape of SaaS sales. She challenges the concept of 'post-sale,' advocating for continuous customer engagement. Hear her insights on the importance of aligning sales and customer success teams, especially in product-led growth strategies. Sangeeta also discusses the significance of hiring leaders who resonate with company values and the need for collaboration between founders and sales professionals to enhance customer retention.