Sandra West, CEO of Bellastrega, specializes in business design and brand management. In this discussion, she reveals how to construct effective prompts for AI models like ChatGPT to solve complex business issues simply. She shares her experiences using various tools, including BARD, MidJourney, and WriteSonic, for market research and social media content. Additionally, Sandra highlights the importance of clarity and specificity in prompt engineering, and addresses the evolving landscape of AI tools and their collaborative potential in business.