Everyday AI Podcast – An AI and ChatGPT Podcast

EP 31: Simple Business Solutions with Complex GPT Prompts

Jun 6, 2023

Sandra West, CEO of Bellastrega, specializes in business design and brand management. In this discussion, she reveals how to construct effective prompts for AI models like ChatGPT to solve complex business issues simply. She shares her experiences using various tools, including BARD, MidJourney, and WriteSonic, for market research and social media content. Additionally, Sandra highlights the importance of clarity and specificity in prompt engineering, and addresses the evolving landscape of AI tools and their collaborative potential in business.

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ANECDOTE

Apple Vision Pro Speculation

Sandra West hasn't seen Apple's Vision Pro's features.
She's surprised by the stock drop, suggesting either disappointment or high pricing.

INSIGHT

AI Regulation

AI regulation is necessary and inevitable due to AI's pervasiveness.
The US lags in digital regulation, often relying on case law and precedent.

ADVICE

Marketing Strategy for New Products

Free initial offerings attract early adopters, crucial for new products.
Sustainability requires transitioning to paid tiered plans after widespread adoption.

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Who says complex business problems call for complex solutions? If you spend the right time on it, ChatGPT can get you there! Today Sandra West, CEO of Bellastrega, joins us to share tips on how to create effective prompts when utilizing AI language models like ChatGPT. We also touch on various AI tools such as BARD, MidJourney and WriteSonic, and how they can assist businesses in market research, branding, and social media content.

Time Stamps:
[00:00:58] Apple releases new XR headset
[00:04:40] Europe may pass regulations impacting US technology
[00:07:26] How Sandra uses ChatGPT
[00:10:42] AI tools: great but needs editing and branding
[00:14:01] Specific parameters are crucial when creating prompts
[00:17:36] Tools used: BARD, MidJourney, WriteSonic. Beneficial for ideation, research, and teamwork
[00:20:32] AI tools evolving fast, software DID leading
For full show notes, head to YourEverydayAI.com

Topics Covered in This Episode:
1. AI Tools and their advantages
- BARD, MidJourney, WriteSonic are AI tools that are great for research, ideation and obtaining news stories respectively.
- These tools are great for working with a team.
- Sandra discusses her experience with AI tools and how they have helped in her work.
- Sandra mentions the limitations of AI in terms of producing content.

2. Apple's new release and its impact
- The speaker missed the news release on the features of the new Apple product.
- Apple fans are known for their diehard loyalty.
- The new Apple product, the Vision Pro, is expected to make a big splash.
- The stock drop suggests that the new product may have been disappointing or priced higher than expected.

3. Regulation of AI and its impact
- AI is becoming pervasive and is unlikely to go away.
- The US has been notoriously slow at regulating digital matters.
- Regulating AI is necessary and will alleviate concerns about AI's impact on jobs and content.
- The speaker also discusses how AI's impact on jobs has evolved over time.

4. The use of technology for market research and social media content
- The use of AI tools has increased productivity and sped up the process of market research and content ideation.
- Sandra discusses her company's use of AI for branding, social media content and market research.
- Europe is creating boundaries and regulations ahead of the US when it comes to technology.

5. Creating prompts for AI language models
- Sandra provides tips on creating prompts for AI language models like chat GPT.
- Providing parameters like audience, length, and tone can lead to a better result when using AI language models.
- Prompts can be created in many different ways, from complex coding to simple paragraphs.

Keywords:
BARD, MidJourney, WriteSonic, team collaboration, Apple, new product release, AR/VR headset, stock market, AI technology, ChatGPT, GPT prompts, simple business solutions, job loss concerns, regulation of AI, DID software, custom avatars, business design, brand management, social media content, market research, productivity, efficiency, technology regulations, computing power, sustainability concerns, parameters for prompts, AI language models, coding, specific context.

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