Sandra (Grade)

Sandra, COO and CMO at Grade, and Tim, CMO at BigScoots, dive into the art of forging impactful partnerships in the WordPress world. They discuss how dual roles influence strategic thinking and the importance of complementary products for enhancing customer value. Tim highlights successful collaborations like Mediavine, while both emphasize shared values and communication styles as crucial for partnership success. They also explore metrics for measuring success and the need for continual investment to sustain these vital relationships.