Open Channels FM Delivering Customer Value Through Collaborative Ecosystem Partnerships
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Dec 18, 2025 
Sandra, COO and CMO at Grade, and Tim, CMO at BigScoots, dive into the art of forging impactful partnerships in the WordPress world. They discuss how dual roles influence strategic thinking and the importance of complementary products for enhancing customer value. Tim highlights successful collaborations like Mediavine, while both emphasize shared values and communication styles as crucial for partnership success. They also explore metrics for measuring success and the need for continual investment to sustain these vital relationships.
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Cross-Functional View Unlocks Stronger Partnerships
- Sandra wears both COO and CMO hats and that gives her cross-functional visibility into partnerships.
- That mix helps her consider product, sales, support and marketing constraints when forming alliances.
Choose Complementary Partners With Aligned Pace
- Look for partners that complement your product and share target customers.
- Prioritize partners who have a similar working style and pace so collaborations actually move forward.
Prioritize Customer Value And Co-Innovation
- Prioritize partnerships that deliver clear value to your mutual customers, not just reach.
- Seek partners you can co-innovate with to build integrated solutions, not only referral deals.