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Sandeep Chouksey

Chief Technical Officer at Harry's, a fast-growing consumer packaged goods company. Focuses on aligning technical resources with growth and building omnichannel capabilities.

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Nov 1, 2022 • 50min

Harry’s CTO Explains How Their “Go-To-Market” Disrupts Traditional Brands

Sandeep Chouksey, the Chief Technical Officer at Harry's, shares insights from the frontlines of consumer goods innovation. He reveals how Harry's can launch direct-to-consumer brands in weeks, threatening traditional giants like Unilever. Sandeep emphasizes the importance of intentional hiring, aligning teams with company missions, and fostering autonomy among engineers. He discusses the company’s rapid expansion, including a foray into cat food, and their unique omnichannel approach that redefines consumer engagement in the personal care market.