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Sam Wakefield

Founder of Close It Now, a sales training and business systems training company. He helps people change their language to achieve different results in sales and communication.

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Jan 28, 2025 • 43min

Boost Your Sales with Effective Sales Communication [Episode 171]

Sam Wakefield, founder of Close It Now, shares his expertise in sales language transformation. He discusses how simple word swaps can reduce buyer resistance and build trust. Wakefield emphasizes the importance of emotional engagement, showing how asking the right questions can unlock clients' motivations. The conversation also touches on permission-based selling and active listening strategies that help close high-ticket deals. Wakefield reveals insights on establishing rapport and enhancing client interactions to boost overall sales performance.