

Sam Wakefield
Founder of Close It Now sales training company and host of the Close It Now podcast. An expert in transforming the sales landscape, known for his high-octane approach and deep industry expertise in HVAC sales training.
Best podcasts with Sam Wakefield
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36 snips
May 23, 2025 • 1h 6min
Mastering Sales in 2025 - Winning Strategies with Sam Wakefield
In this discussion, Sam Wakefield, the founder of Close It Now, shares his insights into transforming sales practices in the HVAC industry. He emphasizes the importance of continuous learning and building genuine client relationships. Sam advocates for a service-oriented approach, focusing on quality and ethical pricing. He highlights common pitfalls in sales processes and the necessity of starting sales training early. Ultimately, he calls for a shift towards empathy and integrity, ensuring the customer experience is prioritized for long-term success.

Jan 28, 2025 • 43min
Boost Your Sales with Effective Sales Communication [Episode 171]
Sam Wakefield, founder of Close It Now, shares his expertise in sales language transformation. He discusses how simple word swaps can reduce buyer resistance and build trust. Wakefield emphasizes the importance of emotional engagement, showing how asking the right questions can unlock clients' motivations. The conversation also touches on permission-based selling and active listening strategies that help close high-ticket deals. Wakefield reveals insights on establishing rapport and enhancing client interactions to boost overall sales performance.