Sam Nazarian, a US immigrant turned billion-dollar entrepreneur, shares his journey from founding SBE Entertainment Group to merging with AccorHotels. Learn about building a brand, showcasing uniqueness, and navigating the competitive market. Explore his entrepreneurial spirit, vision in hospitality, and keys to success in creating luxury experiences. Discover insights on luxury hospitality, strategic planning, scaling, digital transformation, and creating unique culinary experiences.

Sam Nazarian, CEO of SBE Entertainment Group, discusses launching Project HQ for Gen Z travelers by partnering with Wyndham Hotels. The podcast explores how boutique hotels are evolving to cater to younger generations through trendy design, food, and partnerships with influencers. It also delves into why younger consumers prioritize experiences over material possessions in the hospitality industry.