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Sam Monteath
Founder of research and insights consultancy Reason Why, specialising in employer marketing research and EVP development to help organisations understand employee and candidate perceptions.
Best podcasts with Sam Monteath
Ranked by the Snipd community
Mar 17, 2025
• 26min
Ep 687: Agile EVPs For Faster Employer Brand Impact
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Sam Monteath, founder of Reason Why, shares insights on developing agile employer value propositions (EVPs) for swift brand activation. He emphasizes the need to streamline EVP processes, balancing speed with rigor to avoid unnecessary complexity. Discussing the concept of a minimum viable EVP, he advocates for leveraging existing knowledge to differentiate organizations effectively. Sam also highlights how AI can enhance content production and qualitative analysis, making EVP development dynamic and aligned with evolving business needs.
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