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Sal Campanier
Chief Digital and Information Officer at Cushman & Wakefield, experienced in applying product operating models to drive proximity to revenue and clarify decision rights in large, matrixed professional services organizations.
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Dec 8, 2025
• 30min
Delivering the Product Operating Model (and Mindset) at Scale
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In this engaging discussion, Sal Campanier, Chief Digital and Information Officer at Cushman & Wakefield, and Diane Schwarz, Chief Information Officer at Smurfit WestRock, delve into the intricacies of the product operating model. They emphasize the importance of organizational readiness and the risks of fragmentation in teams. Sal highlights how transparent funding can build trust and drive revenue, while Diane points out the challenges when business maturity is lacking. Their insights on co-creation and aligning financial processes with agile methods offer valuable strategies for success.
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