Ryan Magin

Ryan Magin, an expert in social media growth, joins Brandon to discuss the power of short-form content. They emphasize the importance of creating videos that showcase personality rather than niche, attracting a larger audience and increasing chances of going viral. They also explore the monetization potential of platforms like TikTok and the value of posting content on multiple platforms. The chapter on viral videos highlights the impact of building a connection with viewers to increase followers.